Peter David Medley
Educate, Entertain, Inspire.
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Juan Chemilla Medina is a teenager who works in a cocoa farm with his family. Their farm is located in a small village in Ecuador. Juan belongs to a big family and he’s the eldest brother, he has never gone to school.
Juan hopes in a better future for his family, mostly for his brothers. Their salary is too low compared to the hard work conditions and the sales prices are unfair. They spend half a day in cocoa plantations for seven days per week.
Recently Juan has got involved in a fair trade cooperative that safegfuards the workers’ rights and fixes fair prices. As a result, Juan and his family get extra money so they can improve their lifestyle and also his brothers can go to school.
Tali is a company that produces shoes. Before entering in the Fair Trade, the company used to exploited children to produce the product. One day, a national organization discovered this fact and forced the company to stop the exploitation. The company found a solution to earn more money and to help improve the local economy: entering the Fair Trade. Entering in the Fair Trade was difficult because the company had to bear more costs and find regular workers. But now, the company can achieve their new goals.
Pedro Josè Rodriguez comes from Mexico, he’s 27 years old and he’s a young entrepreneur in the spices sector. He now runs a small business called Jalapedro, in which he produces chilli peppers.
The company was founded in La Paz, a small and poor city located in Western Mexico. This area in an undeveloped one, due to the fact that Pedro had to cope with a lot of difficulties, such as his competitor’s aggressive policy and the Jalapedro weak presence on the market.
Fortunately, after years of crisis, a foreign investor decided to help Pedro’s business to develop and increase its presence on the market, increasing sales. Now Jalapedro is a great exporter and Pedro’s work helped La Paz to boost its economic situation.
Sam Jackson is a young entrepreneur who runs a small clothes business in Pakistan.
He decided to join Fair Trade 2 years ago to minimize machinery costs. He thought that the idea to start producing handmade clothes was a good way to improve sales.
His business is supported by H.C.A. (Handmade Clothes Association) which helps him to export his products all around the world. He produces any kind of clothes, especially cashmere scarves and sweaters.
The choice to produce cashmere clothes started when he inherited his grandfather’s farm.
Nowadays he has about 100 sheep which produce wool for his products.
Mr. Jackson doesn’t have to buy any raw materials from sellers, that means he has few costs.
Since the clothes are handmade, people from all over the world want to buy them. So, the products are exported by H.C.A. and also might be sold on the company’s website.
Chao Ming is a girl of 23 years and she already has four daughters. She worked in a factory which produces jeans. Her salary wasn’t enough to support her family, so Chia, who was four, couldn’t go to school. Two years ago thanks to a fair trade cooperative she changed firm, keeping the same job. In this company she earns more and now she can allow her daughters to go to school. In the new firm Chao has better work conditions. She works eight hours per day, six days per week, so in this way, she can spend more time with her daughters. Her salary increases a lot and now she can buy bare necessities.
Chua is an indian tea farmer. She’s 32 years old and she lives far from the capital in Jaipur. She works in her little tea field with her family. When she was young she had to continue the family’s production because her parents were poor, so she couldn’t go to school.
Thanks to a fair trade company, Chua, makes a better profit from tea sales. With that money Chua could buy some equipments to increment the production and guarantee a better education for her children.
Pablo Palomino Andrés comes from Perù, he’s 40 years old. He works for a company that produces wicker crafts. He deals with wicker harvest: a risky and hard job. He works hard but he gains a low income, that is not enough to support his family, taking into account that he is the only worker. What’s more he lives far from his workplace so every day he wakes up early because he reaches it on foot and it takes him quite a long time. Thanks to Fair Trade his life reaches a turning point. His purchasing power has increased, he can better provide for his family, he can enable his children to have a better education and he has also bought a car to get to his job.
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